CONCIALINK
A platform to discover real-world events and build meaningful connections in your city
Platform
iOS, Android & Web
Category
Social / Event Discovery
Type
UI/UX Case Study
Tools
Figma
Find Events. Meet People.
Build Real Connections.
MAIN GOAL
To make it easier for people to meet in real life by helping them discover, join, and host meaningful events with like-minded individuals — all in one platform.
PROBLEM
People today are more connected online than ever, yet struggle to build real-world relationships. Discovering relevant local events is fragmented across platforms, and attending alone often feels uncomfortable. There is no simple way to find small, interest-based gatherings that feel safe, social, and engaging.
SOLUTION
Concia Link is a platform designed to bridge the gap between online interaction and real-world connection. It enables users to discover curated local events, join communities based on shared interests, and participate in small-group experiences. With features like personalized recommendations, event-based chats, and community-driven hosting, Concia Link makes it easy to step out, meet people, and build genuine connections.
USER RESEARCH
Understanding how people connect in the real world.
"People want to meet new people but don't know how to start"
Many users expressed interest in socializing but lacked clear entry points to initiate real-world interactions.
"Existing platforms focus on events, not connections"
Most apps help users find events but fail to create meaningful social experiences around them.
"Attending events alone feels uncomfortable"
Users hesitate to join events without knowing who else is going or what to expect.
"Small groups feel safer and more engaging"
Users prefer smaller, interest-based gatherings over large, impersonal events.
4W+H
Understanding the problem space through a structured lens
WHO
Young professionals, newcomers, and socially active individuals who want to meet new people.
WHERE
Cities of USA where events exist but are scattered and lack social context.
WHEN
Users hesitate to join events without knowing who else is going or what to expect.
WHAT
Users prefer smaller, interest-based gatherings over large, impersonal events.
HOW
By creating a platform that enables people to discover, join, and host small-group events based on shared interests and social comfort.
USER PERSONA 1
Ethan Miller — The New City Professional
Age: 30
Occupation: Software Engineer
Location: San Francisco, California
Living Situation: Lives alone in one-bedroom apartment
Tech Comfort: Very High
Background
Ethan moved to San Francisco two years ago for a job at a tech startup. While his career is thriving, his social life never fully recovered after the move. Most of his college friends stayed on the East Coast, and his coworkers prefer to socialize within small office circles.
Ethan does not want to "match" with strangers to make friends. What he really wants is a consistent group of people who enjoy the same activities — pickup soccer, casual hikes, or grabbing tacos after a game.
CONCIA LINK provides Ethan with a structured way to meet people through shared experiences rather than forced conversations.
Interests
Primary Interests
- Sports & Fitness — Pickup Soccer, Gym Workouts
- Outdoor Adventures — Hiking, Trail Running
- Food & Dining — Exploring local taco spots and casual restaurants
Secondary Interests
- Photography
- Travel & Exploration
Typical Events Ethan Would Join
- Saturday Morning Pickup Soccer
- Weekend Hiking Group in Marin
- Trivia Night
Goals
- Build a new friend circle in San Francisco
- Find consistent weekend activities
- Meet people naturally through shared interests
- Feel socially connected in a new city
Frustrations
- Making friends after 30 feels surprisingly difficult
- Most social apps revolve around dating or networking
- Events feel impersonal or too large
- Walking into a room full of strangers is intimidating
Behavioral Traits
- Curious about discovering new activities
- Prefers small group interactions
- More likely to attend events with visible attendees
- Values authentic experiences over networking events
ETHAN'S EMPATHY MAP
Thinks
- "Will it be awkward if I show up alone?"
- "Are people actually friendly at these events?"
- "I hope this group feels welcoming."
Says
- "I just want a regular group to play soccer with."
- "Meeting people through activities feels more natural."
- "I'd rather do something than just meet for drinks."
Does
- Searches for weekend activities online
- Goes hiking or running alone
- Scrolls social apps during evenings
- Occasionally joins local events
Feels
- Curious about meeting new people
- Slightly hesitant joining unfamiliar groups
- Lonely at times despite a busy schedule
- Excited when discovering new activities
USER PERSONA 2
Jessica Ramirez — The Community Explorer
Age: 31
Occupation: Data Researcher
Location: Los Angeles, California
Living Situation: Shares an apartment with a roommate
Tech Comfort: High
Background
Jessica has always enjoyed an active social life. She regularly attends yoga classes, creative workshops, and outdoor activities. Over the past few years, many of her close friends have relocated or become busy with family commitments.
While she still enjoys her hobbies, she often finds herself attending activities alone or with constantly changing groups of people.
Jessica values consistent communities where she can see familiar faces and build meaningful connections over time.
Through CONCIA LINK, she begins attending recurring activities like Weekend Hiking and Brunch Club, gradually forming a circle of regular attendees.
Interests
Primary Interests
- Outdoor Adventures — Hiking, Nature Walks
- Wellness & Mindfulness — Yoga, Meditation
- Food & Dining — Brunch spots and local food experiences
Secondary Interests
- Books & Learning
- Arts & Creativity
Typical Events Jessica Would Join
- Griffith Park Weekend Hike
- Sunday Brunch Club
- Sunset Yoga Meetup
Goals
- Maintain an active social life
- Discover consistent communities
- Meet people outside her professional circle
- Build meaningful friendships
Frustrations
- Activity groups often dissolve after a few months
- Hard to coordinate schedules with friends
- Many events feel too large to create connections
- Social media rarely leads to real-world interaction
Behavioral Traits
- Attends multiple events per month
- Comfortable meeting new people
- Often becomes a regular in communities she enjoys
- Returns to events hosted by people she trusts
JESSICA'S EMPATHY MAP
Thinks
- "I hope this group keeps meeting regularly."
- "It's nice when you start recognizing familiar faces."
- "Community makes activities more meaningful."
Says
- "The best way to meet people is through shared interests."
- "Small gatherings are way more enjoyable than big events."
- "Consistency is what turns strangers into friends."
Does
- Attends yoga classes and hiking groups
- Joins creative workshops
- Engages in group chats
- Returns to recurring events
Feels
- Energized by social interactions
- Happy when she finds consistent groups
- Frustrated when communities dissolve
- Fulfilled when friendships develop naturally
USER PERSONA 3
Daniel Brooks — The Social Organizer
Age: 36
Occupation: Marketing Consultant
Location: Austin, Texas
Living Situation: Lives with his partner
Tech Comfort: Medium
Background
Daniel enjoys bringing people together. Over the years he has organized casual soccer matches, board game nights, and weekend barbecues with friends.
However, organizing these events has always been chaotic. Managing RSVPs through group chats and social media often leads to confusion and last-minute cancellations.
Daniel wants a platform that simplifies organizing activities while helping him grow a community around shared interests.
Through CONCIA LINK, Daniel begins hosting regular events such as Saturday Soccer Socials and Board Game Nights, gradually building a core group of regular attendees.
Interests
Primary Interests
- Sports & Fitness — Soccer, Pickleball
- Board Games & Puzzles — Strategy board games
- Food & Dining — Casual group dinners and BBQs
Secondary Interests
- Learning Technology
- Travel & Exploration
Typical Events Daniel Would Join
- Saturday Soccer Social
- Board Game & Pizza Night
- Backyard BBQ Meetup
Goals
- Organize activities efficiently
- Build a reliable group of regular attendees
- Grow a community around shared interests
- Reduce the chaos of manual coordination
Frustrations
- Managing RSVPs manually is difficult
- People often cancel at the last minute
- Hard to grow activity groups organically
- Event planning requires too much effort
Behavioral Traits
- Naturally takes leadership roles
- Enjoys organizing social activities
- Values reliable participants
- Focuses on building strong community culture
DANIEL'S EMPATHY MAP
Thinks
- "Will people actually show up?"
- "I want a consistent group of regulars."
- "This could grow into a real community."
Says
- "I enjoy bringing people together."
- "Hosting should be fun, not stressful."
- "A great group makes activities better."
Does
- Organizes hobby events regularly
- Communicates logistics with participants
- Encourages returning members
- Experiments with new activity ideas
Feels
- Proud when events succeed
- Frustrated when attendance is unreliable
- Motivated to grow a community
- Fulfilled when people connect through his events
USER JOURNEY MAP
SCENARIO
Ethan has recently moved to San Francisco for work. While his career is going well, he hasn't been able to rebuild his social circle. He wants to find activities where he can meet people naturally, without the awkwardness of traditional networking or friend-matching apps.
EXPECTATIONS
- Quick and error-free quiz creation
- Smooth exam execution without disruptions
- Clear visibility into student performance
- Reliable data and reporting
GOALS
- Find ways to meet people and feel socially connected.
ACTIONS
- Reflects on lack of social interaction
- Searches for activities online
- Scrolls through event platforms
THOUGHTS
- “I should probably get out more.”
- “There must be something happening nearby.”
PAIN POINTS
- Platforms feel transactional
- Hard to find meaningful social activities
EMOTIONS
😐CHANCE
- Position CONCIA LINK as activity-first social platform
GOALS
- Explore whether the platform can help.
ACTIONS
- Downloads the app
- Selects interests during onboarding
- Browses communities and events
THOUGHTS
- “This feels more relevant to what I want.”
- “I like that these are small groups.”
PAIN POINTS
- Unsure about group vibe
- Limited context about attendees
EMOTIONS
🙂CHANCE
- Show attendee insights & host credibility
- Highlight community-driven experience
GOALS
- Choose a comfortable event.
ACTIONS
- Reviews event details
- Checks host profile & ratings
- Looks at attendee indicators
- Joins event
THOUGHTS
- “Okay, this seems safe to try.”
- “At least I know what to expect.”
PAIN POINTS
- Fear of awkwardness
- Uncertainty about showing up alone
EMOTIONS
🙂CHANCE
- Reinforce trust signals
- Show shared interests
GOALS
- Reduce anxiety before attending.
ACTIONS
- Reads group chat
- Responds to icebreaker
- Reviews event logistics
THOUGHTS
- “People seem friendly here.”
- “This is less intimidating now.”
PAIN POINTS
- Still unsure about real-life interaction
EMOTIONS
😊CHANCE
- Icebreakers
- Host-led introductions
- Shared interest highlights
GOALS
- Enjoy activity and connect with people.
ACTIONS
- Arrives at event
- Meets attendees
- Participates in activity
- Engages in conversations
THOUGHTS
- “This is actually fun.”
- “I’m glad I came.”
PAIN POINTS
- Initial awkward introductions
EMOTIONS
😄CHANCE
- Small group design
- Host facilitation
- Activity-driven interaction
GOALS
- Stay connected with people.
ACTIONS
- Rates the event
- Views “People You Met”
- Sends connection requests
- Shares photos
THOUGHTS
- “I’d like to meet these people again.”
- “This was worth it.”
PAIN POINTS
- Risk of connections fading
EMOTIONS
😊CHANCE
- Post-event prompts
- Follow-up suggestions
- Social reinforcement
GOALS
- Continue social engagement.
ACTIONS
- Sees recommended events
- Notices familiar attendees
- Joins another event
THOUGHTS
- “Nice, I know someone here now.”
- “This is becoming my group.”
PAIN POINTS
- Maintaining consistency
EMOTIONS
😄CHANCE
- Recurring events
- Community building
- Repeat attendee signals
INFORMATION ARCHITECTURE
PROCESS
ANALYTIC
- Problem definition
- User behavior analysis
- Market & trend research
UX RESEARCH
- User interviews & insights
- Persona creation
- Empathy mapping
- User journey mapping
- Pain point identification
- Information architecture
PROTOTYPING
- Feature prioritization
- Navigation structure
- Key user journeys
- Interaction planning
UI DESIGN
- Designing for real-world interaction
TESTING
- Usability checks
- Design iteration
- Edge case handling
- Final refinements
DESIGN SYSTEM APPROACH
To ensure consistency, scalability, and efficient design execution, a design system–driven approach was adopted throughout the product.
Flowbite Design System
Flowbite was used as a foundational UI framework, providing a structured set of components and interaction patterns that helped accelerate the design process.
The system was adapted and extended to align with Concia Link's core experience, including event-driven layouts, community-focused modules, and interaction patterns designed for real-world social engagement.
MOBILE EXPERIENCE
Onboarding
The onboarding experience introduces users to the core idea of Concia Link, making it easier to meet people through real-world activities. It focuses on building trust, reducing hesitation, and clearly communicating the value of small, interest-based social interactions from the very first interaction.
Sign Up
A multi-step onboarding flow that gradually collects user preferences and profile details, enabling personalized event discovery while keeping the experience simple and engaging.
Homepage & Discover
A personalized dashboard that highlights communities, upcoming events, and social activity. The discovery experience allows users to explore events through filters, categories, and curated recommendations.
Homepage
A personalized dashboard that highlights communities, upcoming events, and social activity, helping users quickly discover what’s happening around them.
Discover
A discovery-focused experience that allows users to explore events through filters, categories, and curated recommendations.
Messages
The messaging experience is designed to support both event-based communication and personal connections. Users can interact within event groups to coordinate and engage, while also continuing conversations through one-on-one chats, turning shared experiences into lasting relationships.
Designing the Event Journey
The event experience is designed to guide users from exploration to participation with clarity and confidence. Detailed event information, host credibility, and attendee visibility help users make informed decisions, while a seamless join flow and instant access to event chat ensure smooth coordination and engagement.
Event Details
Join Confirmation
Success
Event Chat
Share Your Experience & People You Met
The feedback experience encourages users to reflect on their event and share insights. After each event, users are introduced to the people they interacted with, making it easy to continue conversations and build meaningful connections beyond the event.
Share Your Experience
The feedback experience encourages users to reflect on their event and share insights, helping improve future interactions.
People You Met
After each event, users are introduced to the people they interacted with, making it easy to continue conversations and build meaningful connections.
Event Creation
The event creation flow is designed as a guided, step-by-step experience that simplifies hosting. By breaking the process into smaller steps, users can easily define event details, set expectations, and publish with confidence.
Category Selection
Time & Location
Group Setup
Publish Event
Event Live
The event creation flow is designed as a guided, step-by-step experience that simplifies hosting, while built-in management tools help hosts handle participation and engagement.
Event Management
The event management interface gives hosts full control over participation and communication. From approving join requests to coordinating through group chat, it ensures events remain organized, engaging, and aligned with the host's expectations.
WEB EXPERIENCE
Login
The web login experience is designed for quick and seamless access, allowing users to continue their journey across devices. With a simple OTP-based flow and familiar authentication options, it reduces friction while maintaining trust and security.
Sign Up
The sign-up experience is designed as a progressive, step-by-step flow to reduce friction and improve completion rates. By gradually collecting profile details and user interests, the system is able to personalize event recommendations and create a more comfortable, social-first experience from the beginning.
Profile Setup
The first step focuses on building identity by collecting basic profile details, helping create trust and familiarity within the community.
Interest Selection
Users select broad interests to enable personalized event and community recommendations tailored to their preferences.
Preference Refinement
More specific preferences are gathered to further refine recommendations and improve the relevance of suggested experiences.
Verification
A simple OTP-based verification ensures security while keeping the onboarding process quick and frictionless.
Homepage
The web homepage is designed as a centralized dashboard that brings together communities, events, and social activity in one place. It enables users to quickly discover what's happening, track participation, and explore new experiences through a structured and scalable layout.
Explore
The explore experience is designed to help users discover events beyond their immediate network through filters, categories, and curated listings. It enables flexible browsing by combining location-based results, trending activities, and structured exploration tools.
Communities
Joined Community
The community experience brings together events, conversations, and members in a unified space, enabling continuous interaction beyond individual activities. Users can explore upcoming events, engage in group discussions, and connect with members, creating a dynamic and socially engaging environment.
Event Details
The event detail page is designed to provide complete clarity before participation by combining essential information, social context, and trust signals. Users can evaluate the event, understand who's attending, and assess the host's credibility, enabling confident and informed decision-making.
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